Wednesday, 26 April, 2017

30 Top Reasons Not to Read This Post


I've been on a burger hunt these last few weeks, trying to sniff out the good ones in town. Like in all aspects in life, when in doubt, ask Google baba. However, when you search for something like this, the results invariably throw up - 30 best burgers in Singapore... 100 best places for a burger...and so on.

30 best. Really??? How can these 2 words even go together. If it is the best, it really won't feature at a 28th spot on a list. Then why? Why would you list out 100 places I can go to for a burger?? My finger hurts with the amount of scrolling you make me do to read the list.. and by the time I reach No.13, you've already lost my interest.

It's not really their fault. I have been there, on the editor's chair, commissioning articles for 10 tips for glowing skin or the best buffet restaurants in town. The SEO team loves them and honestly, that's how Google baba works. Listicles get picked up and rank higher than reviews do. The more number of places listed, the better. But does that really make for good food writing? Or have we merely become a directory?

I don't think listicles are all bad. If I want tips or a list of reasons I should eat a particular fruit, it makes it easier for me to scroll down a list. But in my opinion, a list more than 10 is a list too long. And especially when it comes to listing out the best places for a particular type of food. How is it even possible to have 30 places in Singapore that serve a burger which will blow my mind? It is not...thus, the list is populated with some legends and a lot of above average places. A futile exercise, for a reader. If the topic is as specific as a particular dish or even a cuisine, the number of places listed should ideally be in single digits. No, Google may not like you, but it just makes sense. There won't be more than a handful of places in town that push the envelope so far that it just begs a visit. Yes, if you're listing something like Best Meals in Delhi... then it won't be possible to do a list within 10...the diversity of sub-categories is so large.

But please, writers and food enthusiasts, take a step back and look at it with some perspective. Don't blindly follow SEO orders..I know traffic is king and content structure often suffers. But draw the line somewhere. Use your discretion, pick out the topics where you think a list of 10 is justified and put your foot down when you think it should not exceed 5. No, your editor may not love you too much, but hopefully they will be matured enough to respect your opinion on the matter. As for me? Well I'm off to Google baba, to sift through the list of gazillion places in town that make the BEST burger to find the one I will visit today. And when in a few weeks I finally have the verdict on who's king, you can be rest assured that you won't need to scroll more than twice in my article! Till then...keep eating and keep reading..  

No comments: